About Jeff Arthur
From Recording Artist to Jingle Legend to Your Personal Songwriter
The Early Years: Arthur, Hurley & Gottlieb
In the early 1970s, Jeff Arthur, Michael Hurley, and Neil Gottlieb were three University of South Florida students with a shared passion for music. Their talent caught the attention of legendary music executive Clive Davis, who signed them to Columbia Records.
Their 1973 debut album featured the beautiful and joyful "Sunshine Ship," which became their signature song. The Time Magazine critic praised their second album, "Sunlight Shinin'" (1975, A&M Records), cementing their place in the folk-rock pantheon of the era.
During this period, Jeff performed on The Mike Douglas Show and shared stages with legends like John Lennon and Van Morrison at Philharmonic Hall in New York. The trio recorded with an all-star cast of session musicians and toured nationally before pursuing solo ventures.
Watch: Arthur, Hurley & Gottlieb on The Mike Douglas Show
The complete anthology (1970-1975) featuring "Sunshine Ship" is available on major streaming platforms.
Arthur, Hurley & Gottlieb: Jeffery Arthur (acoustic guitar, lead vocals), Michael Hurley (keyboard, bass, flute, vocals), Neal Gottlieb (violin, vocals)
Columbia Records album cover
Jeff Arthur Productions: The Jingle King
After his recording career, Jeff founded Jeff Arthur Productions in Clearwater, Florida, becoming one of the elite Clio Award-winning jingle houses in the United States. The St. Petersburg native transformed from touring musician into Tampa Bay's "King of Jingles."
Award-Winning Work
Jeff's lobby walls are covered with awards, including multiple Clio Awards and Addy Awards. His work has been featured in campaigns for major national and regional brands.
Notable Clients Include:
- Wendy's - National fast-food chain
- Tampa Bay Buccaneers - "Hey Hey Tampa Bay" (1979-present)
- Jiffy Lube - Auto service centers
- La-Z-Boy - Furniture retailer
- AMC Theaters - Movie theater chain
- Anheuser-Busch - Beverage giant
- Merrill Lynch - On-hold music
- DeBartolo Corp - Shopping malls nationwide
🏈 "Hey Hey Tampa Bay!"
In 1979, when the Tampa Bay Buccaneers burst into the NFL limelight during their first playoff season, Jeff Arthur created a fight song that took Tampa Bay by storm. Nearly 50 years later, fans still sing it whenever the Bucs score at home.
"B-U-C-C-A-N-E-E-R-S, Go Bucs!
Hey, Hey, Tampa Bay!
The Bucs know how to shine!
Hey, Hey, Tampa Bay!
The Bucs know how to shine!
We're in trouble,
That's okay
We can pull it out!
Because we know we're on the top
We stand up
Stand up and shout!"
One of countless re-recordings over the decades
The Power of Music in Memory
"Words put to music are 400 times more memorable than the spoken word itself. You can't teach them a whole bunch of stuff about exactly what the new sandwich is going to be, but you can get them to remember 'two all-beef patties.'"— Jeff Arthur
Academic studies over two decades have yielded a large body of evidence supporting the efficacy of music in memorability - showing a 33% increase in the memorability of advertising when set to music. Jeff has spent over 40 years mastering this craft.
Music Runs in the Family
Something Out West
Jeff's son Andrew Arthur carries on the musical legacy as part of the duo Something Out West with Chet Hanks (son of Tom Hanks). Based in Nashville, the duo continues the Arthur tradition of compelling songwriting and performance.
Jeff frequently visits Nashville to spend time with Andrew and stay connected to the music scene that shaped his early career.
Watch for a cameo by Tom Hanks!
Today: YourSongHere
Now semi-retired from the jingle business, Jeff Arthur has come full circle. At his Clearwater studio, he's returned to his roots - creating personal, meaningful songs for individuals and their special moments.
Drawing on decades of experience writing for Fortune 500 companies, performing with music legends, and creating thousands of memorable melodies, Jeff now offers something uniquely special: custom songs that capture your story, your love, your moment - forever.
Career Highlights
Let Jeff Create Your Song
With decades of experience writing for everyone from the Buccaneers to Wendy's, from John Lennon's stage to Merrill Lynch's phone lines, Jeff Arthur brings a lifetime of musical mastery to your special moment.
Create Your Custom Song